How much is enough when it comes to your #RetailPackaging? Obviously there is a whole range of answers. A 25 cent piece of candy will be different than a $3K watch.   Based on a study from #OhioStateUniversity in 2013, the cost of packaging ranges from 1.4 percent to 40 percent of the price of the product. The average cost of packaging is $1 for every $11 spent. Nine percent of the amount you spend on any product is probably the cost of its packaging. Only you can decide what’s right for your product, but make sure to consider custom packaging from WDI! See more of what we have done at:  #ProductPackaging #PromoPackaging #SpecialtyPackaging #WoodBoxes #WoodComponents